Should Marijuana Be Legalized Essay - 1281 Words

What is marijuana? It is a, â€Å"dried leaves, flowers, stems, and seeds from the hemp plant, Cannabis sativa,† (â€Å"Marijuana†, 2016). Nothing that is good or your body and in Colorado alone, marijuana related hospital visits increased by a 154 percent from 2006 to 2014 (â€Å"Unpacking pot†, 2016). The fact is that drugs, not just marijuana, are a big part of not just Americans lives, but everyone around the world. There are a couple major issues with drugs in our society; drug trafficking, drug use in schools, driving while impaired, and on the streets. It is getting out of control for the government and police departments to contain. There are so many places for people to hide drugs without getting detected. Stricter laws and more patrol needs to be out on the streets trying to stop this! Also, not legalizing drugs would help this problem. Decriminalization is another topic that will be covered and the flaws that would come with it if it happened. Decrimin alization is, â€Å"is the removal of criminal penalties for drug law violations (usually possession for personal use),† (â€Å"Approaches to Decriminalization†, 2016). Literature Review Drug Trafficking is, â€Å"an issue worldwide and defined as the â€Å"global illicit trade involving the cultivation, manufacture, distribution, and sale of substances which are subject to drug prohibition laws† by the United Nations Office on Drugs and Crime (UNODC),† (â€Å"Drug Trafficking†, 2016). This is a major issue in the United States and mostly comes from theShow MoreRelatedShould Marijuana Be Legalized?849 Words   |  4 Pageswhether marijuana should be legalized. Around 23 states have legalized marijuana for medical and recreational use. In the state of Illinois, medicinal use of marijuana has been passed on April 17, 2013. Since January 2014, patients are able to obtain marijuana with a doctor s recommendation. The new debate is whether marijuana should be legalized for the general public as a recreational drug. Although some believe that marijuana is harmless, and that it has beneficial medicinal uses, marijuana shouldRead MoreShould Marijuana Be Legalized?1715 Words   |  7 PagesMarijuana in Society Cannabis, formally known as marijuana is a drug obtained from the tops, stems and leaves of the hemp plant cannabis. The drug is one of the most commonly used drugs in the world. Only substances like caffeine, nicotine and alcohol are used more (â€Å"Marijuana† 1). In the U. S. where some use it to feel â€Å"high† or get an escape from reality. The drug is referred to in many ways; weed, grass, pot, and or reefer are some common names used to describe the drug (â€Å"Marijuana† 1). Like mostRead MoreShould Marijuana Be Legalized?1489 Words   |  6 Pagescannabis plant or marijuana is intended for use of a psychoactive drug or medicine. It is used for recreational or medical uses. In some religions, marijuana is predominantly used for spiritual purposes. Cannabis is indigenous to central and south Asia. Cannabis has been scientifically proven that you can not die from smoking marijuana. Marijuana should be legalized to help people with medical benefits, econo mic benefits, and criminal benefits. In eight states, marijuana was legalized for recreationalRead MoreShould Marijuana Be Legalized?1245 Words   |  5 PagesMarijuana is a highly debatable topic that is rapidly gaining attention in society today.   Legalizing marijuana can benefit the economy of this nation through the creation of jobs, increased tax revenue, and a decrease in taxpayer money spent on law enforcement.   Ã‚  Many people would outlaw alcohol, cigarettes, fast food, gambling, and tanning beds because of the harmful effects they have on members of a society, but this is the United States of America; the land of the free and we should give peopleRead MoreShould Marijuana Be Legalized?1010 Words   |  5 PagesThe legalization of marijuana became a heated political subject in the last few years. Twenty-one states in America have legalized medical marijuana. Colorado and Washington are the only states where marijuana can be purchased recreationally. Marijuana is the high THC level part of the cannabis plant, which gives users the â€Å"high† feeling. There is ample evidence that supports the argument that marijuana is beneficial. The government should legalize marijuana recreationally for three main reasonsRead MoreShould Marijuana Be Legalized?1350 Words   |  6 Pagespolitics in the past decade would have to be the legalization of marijuana. The sale and production of marijuana have been legalized for medicinal uses in over twenty states and has been legalized for recreational uses in seven states. Despite the ongoing support for marijuana, it has yet to be fully legalized in the federal level due to cultural bias against â€Å"pot† smoking and the focus over its negative effects. However, legalizing marijuana has been proven to decrease the rate of incrimination in AmericaRead MoreShould Marijuana Be Legalized?1231 Words   |  5 Pagesshows the positive benefits of marijuana, it remains illegal under federal law. In recent years, numerous states have defied federal law and legalized marijuana for both recreational and medicinal use. Arizona has legalized marijuana for medical use, but it still remains illegal to use recreationally. This is absurd, as the evidence gathered over the last few decades strongly supports the notion that it is safer than alcohol, a widely available substance. Marijuana being listed as a Schedule I drugRead MoreShould Marijuana Be Legalized? Essay1457 Words   |  6 PagesSHOULD MARIJUANA BE LEGALIZED? Marijuana is a drug that has sparked much controversy over the past decade as to whether or not it should be legalized. People once thought of marijuana as a bad, mind-altering drug which changes a person’s personality which can lead to crime and violence through selling and buying it. In the past, the majority of citizens believed that marijuana is a harmful drug that should be kept off the market and out of the hands of the public. However, a recent study conductedRead MoreShould Marijuana Be Legalized?1596 Words   |  7 Pages But what needs to be known before a user can safely and completely make the decision if trying Marijuana is a good idea? Many do not want the drug to be legalized because they claim that Cannabis is a â€Å"gateway drug†, meaning it will cause people to try harder drugs once their body builds up a resistance to Marijuana, because a stronger drug will be needed to reach a high state. This argument is often falsely related to the medical si de of the debate over legalization. It is claimed that this wouldRead MoreShould Marijuana Be Legalized?985 Words   |  4 PagesLegalize Marijuana Despite what people believe about marijuana, it hasn’t once proved to be the cause of any real issue. It makes you wonder what the reason as to why there is a war on drugs. Why is marijuana the main concern? Since the time that alcohol and tobacco became legal, people wonder why marijuana isn’t legal yet. The fact that marijuana is illegal is mainly caused by the amount of money, jobs, and pride invested in the drug war. Once the government starts anything, they stick to it. At

Vaccines Are The Side Effects Of The Vaccines How Do I...

When having a first child come into someone s life, they may have a million questions about the immunizations that children will need. Some questions might be asked could be Are vaccines safe? What are the side effects of the vaccines? How do I treat them? Is there a link between vaccines and autism? (Infant Immunizations FAQs). Any question is okay to ask, since having a first child will seem a little scary. Although not all infants have diseases or are sick when they are young, some infants have deadly diseases that they cannot live with. Deadly diseases could include cancer, Hirschsprung disease, chicken pox, influenza, cystic fibrosis, and immunizations. Leukemias, which are cancers of the bone marrow and blood, are the most common childhood cancers. Leukemia is accounted for about 30% of all cancers in children (Cancers That Develop in Children). The second most common cancers in children are brain and central nervous system tumors. There are many types of tumors infants may hav e when they are born. The drug’s manufacturer, Bristol-Myers Squibb, will charge $141,000 for the first 12 weeks of treatment and $256,000 of a year of treatment (Elkins, Chris). Adalyn, a nine-month-old girl from South Saint Paul, Minnesota was diagnosed with retinoblastoma. Retinoblastoma is a rare and fatal tumor of the retina that affects young children. Retinoblastoma typically shows up as a ‘white glow’ in the eye, something that Time and Teresa, Adalyn’s parents, remember noticing inShow MoreRelatedVaccinations And Its Effects On Children1444 Words   |  6 Pagesbeliefs and religions get in the way of them taking vaccines. Also, some parents believe that vaccinations are linked to autism and refuse to let their children get vaccines. For many years, people have been having controversies over this subject, but I believe that we should require kids to have vaccinations to keep society healthy and stable. First, studies and research have shown that vaccinations are not connected to autism. The only connection between vaccines and autism is age. Parents naturallyRead MoreEssay on The History of Vaccine1385 Words   |  6 PagesThe Matter of Vaccine When children are born and for the first two years of their lives, they receive multiple shots and drops of vaccines. These vaccines protect them from getting diseases that were deadly and common in children many decades ago. Vaccine is one of the greatest achievement in medicine history. There were thousands of lives lost in the battle with some of the terrifying diseases like smallpox and polio. Now, after years of vaccine invention, vaccination spread in many countries whichRead MoreVaccinations Are Not Network For Autism Spectrum Disorder ( Asd )1455 Words   |  6 Pagesreligions get in the way of them taking vaccines. Also, some parents believe that vaccinations are linked to autism and refuse to let their children get vaccinated. For many years, people have been having controversies over this subject, but I believe that we should require kids to have vaccinations to keep society healthy and stable. First, studies and research have shown that vaccinations are not connected to autism spectrum disorder (ASD). The only connection between vaccines and autism is age. ParentsRead MoreThe Importance Of Vaccinations1372 Words   |  6 PagesVaccinations have proven time and time again to be an effective form of preventive medicine, but in recent research it has been associated with serious developmental problems. The controversy over whether childhood vaccines are actually the cause of these development issues has been an ongoing debate for 2 centuries and is even more prominent in society now as more research is becoming available to the public, even if some of it says there is no link between the two. Parents and guardians now alsoRead MoreShould There Be Mandatory Vaccinations for Children Entering School?1582 Words   |  6 Pagesâ€Å"Should there be mandatory vaccinations for children entering school?† There are many diseases that are preventable with the use of vaccines such as measles, pertussis, polio and rubella. In the United States, Massachusetts became the first state to mandate vaccinations for children upon entering school in 1855. Since then each state has added or amended various requirements of the vaccination schedule. However, various exemptions exist to override vaccinations such as religious reasons, or medicalRead MoreSymptoms And Symptoms Of Influenza Unit Project938 Words   |  4 PagesCHILLS FEVER NAUSEA BODY ACHES CHILLS VOMITING HEADACHE CHILLS BODYACHES BODYACHES 4. The vaccine provides immunity because it makes antibodies develop throughout the whole body in about two weeks after you receive the vaccine. The antibodies are what protect the body against the infection. Depending on which vaccine Karen and Mary get (the shot or nasal spray) there are different side effects. For the shot, there is soreness where the shot was given, low grade fever, aches. The nasal sprayRead MoreThe Epidemic Of Smallpox And Vaccines1327 Words   |  6 PagesWhen a vaccine is given, the human body produces antibodies against the foreign substance, thus creating a defense mechanism for immunity to occur. A vaccine is defined as â€Å"any preparation used as a preventive inoculation to confer immunity against a specific disease, usually employing an innocuous form of the disease agent, as killed or weakened bacteria or viruses, to stimulate antibody production† (dictionary.com). The epidemic of smallpox is one of the most groundbreaking moments in medical historyRead MoreThe Epidemic Of Smallpox And Vaccines1327 Words   |  6 PagesWhen a vaccine is given, the human body produces antibodies against the foreign substance, thus creating a defense mechanism for immunity to occur. A vaccine is defined as â€Å"any preparation used as a preventive inoculation to confer immunity against a specific disease, usually employing an innocuous form of the disease agent, as killed or weakened bacteria or viruses, to stimulate antibody production† (dictionary.com). The epidemic of smallpox is one of the most groundbreaking moments in medical historyRead MoreDealing with the Flu Essay1361 Words   |  6 Pagesimmunizations; how this affects public health; what our part was at the clinic; how to get the public to participate in flu clinics; different type of flu vaccines and the pros and cons of each; safety, screening, and precautions regarding the influenza vaccine; and procedure for IM injection. I myself always get the flu shot for my family and myself because I know how important it is to keep my family safe from catching the flu and getting very sick. Because I know even with the flu vaccine you can stillRead MoreEthical Concerns Regarding Pediatric Vaccinations1623 Words   |  7 PagesAbstract Ethical concerns regarding pediatric vaccinations span several viewpoints including clinicians, policymakers and parents. A parent’s concern is to protect their children. Parents want to know more about how vaccines work - the risks and side effects, vaccine ingredients, and vaccine safety - before deciding to vaccinate a child. The responsibility of the medical professional is to protect the public while preserving the rights of the patient. The ethical issues concerning childhood immunization

Not Just Another Women s Rights Spiel - 1218 Words

Not Just Another Women’s Rights Spiel In an excerpt from her 1929 novel A Room of One’s Own, Virginia Woolf presents an interesting question: With all the amazing literature of Elizabethan times, how could none of it have been written by women? She admits that there are not many hard facts from that age, but one can imagine that women did not have as many opportunities as men did, especially in the arts. Woolf invents a sister for the famed William Shakespeare and calls her Judith, supposing that Judith had the same literary talents and ambitions as her brother. Woolf writes Judith’s life story, chronicling Judith’s drab existence, daring escape, and tragic end, deciding that women of Shakespeare’s time couldn’t possibly write as Shakespeare did due to restrictions placed on them by society. The author intends to call attention to yet another injustice suffered by women in history, but one that is often overlooked: women’s influence, or lack thereof, in the arts. It is this uniq ue facet of the classic women’s rights argument that makes Woolf’s piece effective. Woolf’s focus on gender equality adds relevance to her argument, as it is a decidedly prevalent issue in the modern world. She uses the hypothetical story of Judith Shakespeare to illustrate how attitudes of men toward women affected an influential period of literature. Today, the feminist movement struggles to dispel the myth that women who identify as feminists hate men and seek for women to hold all positions ofShow MoreRelatedEssay about Jonathan Kozols Amazing Grace 1553 Words   |  7 Pagescom a children killed from that area. Further down the block, the place where they burn bodies of people is pointed out. It turns out that it was an incinerator for hazardous waste products transported from New York City hospitals. Nope, no bodies just things like the occasional amputated limb, fetal tissue, needles, soiled bedding, and used bandages are piled up until they can b e burned. On days that they burn the air is heavy and hard to breath. The number one illness of children in this are isRead MoreLet s Take A Second2219 Words   |  9 PagesLet’s take a second to remember. Tell me what you know? First of all, define the â€Å"S† word for me. Don’t be worried, you won’t be penalized for what you put down. Tell me about what you think slavery really is. Now think about your words. Did your definition include the terms â€Å"white†, â€Å"black†, or â€Å"segregation†? What about the phrases â€Å"slaughter†, â€Å"illegal†, or â€Å"genocide†? Tell me what you think that really means? No wait, don’t tell me, write it on your paper. Your sheets of white paper put neatlyRead MoreNy Life Annuities9169 Words   |  37 Pagesan agent might choose to sell, Blunt commented: About 40% of our agents sell a balanced mix of products across our portfolio. But many others, say 50%, sell mainly life insurance, with a sprinkling of long-term care and annuities thrown in. And another 10% tend to focus on annuities and mutual funds, and not so much on life insurance. In these latter two groups, an agent gets really good at selling one or two types of product and focuses his or her energies there. As a result, getting them to embraceRead MoreProject Mgmt296381 Words   |  1186 PagesUniversity PROJECT MANAGEMENT: THE MANAGERIAL PROCESS Published by McGraw-Hill/Irwin, a business unit of The McGraw-Hill Companies, Inc., 1221 Avenue of the Americas, New York, NY, 10020. Copyright  © 2011 by The McGraw-Hill Companies, Inc. All rights reserved. No part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written consent of The McGraw-Hill Companies, Inc., including, but not limited to, in

Sample Strategic Business Plan Cross-cultural investigation of US

Question: Describe about the Sample Strategic Business Plan for Cross-cultural investigation of US? Answer: Introduction J J Company is a London based company that deals in accessories brand and designer handbags for women. The company has developed from brick and mortar market to establish one of the leading brands in fashion on UK accessories. It already has three stores in London and one each in Birmingham and Manchester. It also accompanies online selling activities through EBay and Amazon. The core collection of J J is based on utilitarian shapes adopted with modern needs. It believes in giving fine style, fabric, color and detail. Hence, now it wishes to diversify in different countries in clothing especially in women apparels to get hold of women's attention in all luxurious items. A diversification strategy is also known as a growth strategy. One of the primary motives is the vision held by many investors as the concept of bigger is better' (Thomas, 2015). Aims and Goals of the Organisation J J company basic objective is to increase its operations across the globe in a different line of products. The company is favouring in following horizontal diversification by entering into a new business. The outlined goals of the organization are mentioned as The company wants to extend its operations to different countries keeping in view their gross national income. The two countries which the organisation wishes to expand its business are United States and North Korea. United States come in the high-income economies whereas North Korea comes in the low-income economies. Hence, the gross national income of United States is $55,200 which is certainly higher than Korea's gross national income that is $500 (Data.worldbank.org, 2015). The other goal of the company is to diversify in a different business that is apparels. Hence, completing a package of shopping for women in luxurious items in one brand itself. Business Overview J J is starting a new dimension to its company with women's apparel for giving customers a personalised experience to the company. The apparel channel of J J will provide a better shopping experience is stores as well as in online portal. The channel will cater to like-minded' women enthusiasts to build a community to get more fashion fiesta women. The services will work using registration of customers, purchasing and selling, culture and community and by offering personalized service making the customer feel special. The services provided by customers and product sponsors are buying through stores and online websites of EBay and Amazon, personalization to increase loyalty and constant usage and shopping in stores with high order in United States and Korea. Using these services, the customer will benefit from using cutting edge content, highly customizable and interactive shopping experience and will also link them to the community. (antiventurecapital.com, 2015). Market Trends and Analysis The market analysis will be based on target customers that will possess the following features: Women who are interested in handbags will be interested in apparels. Women have internet access at work or home and are comfortable purchasing online Women will be able to connect themselves culturally with clothes especially in United States and North Korea. According to target demographics of the primary data, a questionnaire was done in the two countries and language was taken care of. The questionnaire includes close and open-ended questions in a semi-structured pattern. The sampling was used as clustered sampling from the University and students who have passed out university and are working now. 50 women were considered with 50% from United States and Korea. The average age was between 15-29 years. 70% were college students from New York University, and rest were working. The results on an average of the women almost 80% of the Korean women favoured for skirts that define their contemporary culture (Hurt, 2014). They still believe in shoulders covered rather than wearing a short skirt and 50% of Americans favoured casual dressing that includes jeans, sweatshirts and tee shirts. The income spent was considerate, and it was mostly based on social interaction with consumer behaviour towards fashion apparel, and it was mostly dependent on the family type, social class and location (Nieves-Rodrguez, Cao-Alvira and Prez, 2014). According to Brand Criteria, price, advertising, quality and design were of most importance showing the high preferred attributes amounting to 80% of the total. The upcoming trends include the new Checkout Tracking' services for technology and apparel. It measures the buying behaviour at the market basket level, based on brick-mortar and online purchases (NPD Group, 2015). Therefore, the Koren customer service ecommerce reports showing 48% increase in 2014 since last year. The statistics tend to be increasing since 2010. The most popular online purchasing retailers are said to be EBay (38.4%) and Amazon (55.9%) in 2014 according to Korean survey (Lee, 2015). Cultural Specific (Republic of) Korea's fashion industry has seen a change rather a shift from contemporary to western fashion. The Korean fashion industry has grown internationally. Now, the Korean population culture is receiving national attention and the so called "Korean Wave" which began at the beginning of the twenty-first century. The changes have been reflected in Dongdaemun Market in Seoul, which specializes in fabrics, quality, accessories and associated materials (Geum, et al., 2015). United States fashion has greatly impacted the fabric' of societies all over the world. As Mark Twain once wrote that clothes make a man and naked people do not influence the society. The trend of fashion has grown from formal to casual and the average spending of a customer on clothing amounts to $1,700 today. The women aged 16, and above are the ones spending considerably more than average (Bls.gov, 2012). It shows an upward trend in the women's retail clothing industry according to February 2012 U.S. Census Bureau. Competitiveness in Fast Fashion Fast Fashion is used to describe clothing trending in the market in both spring and autumn seasons. These trends are meant to apply to the customers quickly and cheaply so that they can take advantage of the current clothing. The fashion industry proves to be volatile in nature. The business environment has respond to the changes in the market and changing consumer preferences. The people are fashion conscious, but they need the same at affordable prices. The ability to do a fashion business is to respond quickly to the changing environment (Palladino, 2010). The main focus of fast fashion is its sustainability. The sources of the competitive structure are depicted below. The competition is soaring limits in United States with the size of apparel market rising to $225 billion, sales of women apparel being $110,826 million in 2011. Apparel business in United States have been tough, highly competitive, and mainly supply chains rise drastically, failed pressure of price is obtained from major markdowns like Walmart, Target, and Kohl has to keep profit margins to sell priced apparel. Apparel retailers are in the need to stay connected with people by continuous changing fashion trends to provide relevant products (Statista, 2015). On the other hand, Korea today is an interesting market for finish companies. The market for Nordic style in clothing is declining in terms of traditional shares but a growing trend for casual street fashion and outdoors, an adoption from the developed countries like United States (Finpro.fi, 2015). The ecommerce has shown increased results. Nearly 50% of the products are sold online while fashion/clothing jumped 16.7% rendered t o the data were given (Noorian, 2015). United States and Korea as Business Partners In this broad headline, some important characteristics of United States and Korea will be presented with some facts concerning the competitive advantages and the factors that can take advantage of. Firstly, the countries facts of economy and fashion of women's apparel's will be considered and later the countries will be analyzed on PESTEL analysis tool. United States United States is worlds third largest country by size after Russia and China and by population after China and India bordering North Atlantic Ocean and North Pacific Ocean, between Canada and Mexico. Table 1 Major Facts of United States (CIA, 2015) Full Name United States Of America Population 321,368,864 (July 2015 estimate) Capital City Washington D.C. Main Spoken Languages English, Spanish, other Indo-European, and Asian and Pacific Island Major Religion Protestant, Roman Catholic, Mormon, Jewish, Buddhist and Muslims GDP- Per Capita $54,400 (2014 estimate) Labour Force 155.9 million (includes unemployed) Exports/ Imports $1.633 trillion / $2.374 trillion (2014 estimate Major Importers China 19.9%, Canada 14.8%, Mexico 12.5%, Japan 5.7%, Germany 5.3% (2014) Major Exporters Canada 19.2%, Mexico 14.8%, China 7.6%, Japan 4.1% (2014) Source: (Cia.gov, 2015) United States is the most technologically powerful economy in the world. At the end of cold war in 1991, US remain the powerful nation state with steady growth rate, unemployment and inflation and advances in technology (Cia.gov, 2015). According to European Commission, USA ranks second in exports and first in imports. As far as clothing is concerned Table 2 Trade Flows by SITC Product Grouping 2014 (European Commission, 2015) Imports Exports Value Mio % Total % Growth Value Mio % Total % Growth Clothing 514 0.3 2.9 2896 0.9 12.7 Source: (trade.ec.europa.eu, 2015) United States has always been an important challenge for EU. Though in clothing sector there is not much value as compared to other areas but rising exports growth in exports (trade.ec.europa.eu, 2015). JJs store in United States will prove beneficial and of much importance. PESTEL analysis of United States The statistical data shows an increased growth in exports in clothing will help in production of womens apparels too. Political Factors United States is a free market economy and capitalistic in nature with high political stability. The government has a minimum role in market structure. Private individuals and firms take the decisions; the federal and state governments predominantly buy the goods and services in the marketplace. United States enjoy greater flexibility in expansion of the capital plant, surplus workers and in new products (Cia.gov, 2015). The total labour force accounts for 155.9 million, which is considerably high. The apparel industry being labour intensive will influence employee laws for wages, health, and safety (Sites.google.com, 2015). Economic Factors The wages and employment in United States are stagnant for low-income groups, inadequate investment in worsening infrastructure, sizeable current account and budget deficits. The high per capita income in United States is $55,200, which is highest among the developed economies (Data.worldbank.org, 2015). The country has stable in terms of trade/currency rates. Hence, the market growth is low being a developed economy (Frynas and Mellahi, 2015). Social Factors Being a developed country, it will demand fashion in latest trends, demand for convenient shopping experience. It should me merchandised in all shapes, sizes and seasons. The clothing should be designed according to satisfy the needs of consumers. The branding and quality serve as gain over competitors in regards to fabric (Sites.google.com, 2015). Technological Factors Being a developed country, advances in innovation has created an increase in automated machinery. However, this has proved productivity, but the apparel industry is supposed to stay labor intensive as some production is assumed to remain mechanical and to simple functions. The employees even continue to advance in the way of doing simple things but with better time management and efficiency. In addition, the provision of ecommerce and internet provides a base for online shopping for customers. Environmental Factors The increasing environmental consciousness is influencing the supply chain and is even increasing the demand of shareholders to reduce carbon in the atmosphere (Gockeln, 2015). There have been laws and regulations in controlling pollution (Valkjrvi and You, 2012). Legal Factors The legal factors include trade, product safety, logistics, tax, privacy and logistics. The anti-trust laws govern anti-competitive behaviour and unfair business customs to avoid competition and monopolies among the retail industries. The retailers need to regulate to avoid fines, regulatory, lawsuits and orders for operations and encouraged to comply with anti-trust laws (Julie, et al., 2012). North Korea North Korea comes to low-income groups of the world. This country location is in Eastern Asia, northern half of the Korean peninsula that is between China and South Korea bordering with Korean Bay and Sea of Japan. Table 3 Major Facts of North Korea (CIA, 2015) Full Name Democratic Peoples Republic of Korea Population 24,983,205 (July 2015 estimate) Capital City Washington D.C. Main Spoken Languages Korean Major Religion Buddhist and Confucianist, syncretic Chondogyo and some Christian GDP- Per Capita $1,800 (2013 estimate) Labour Force 15.21 million (includes unemployed) Exports/ Imports $3.834 billion / $4.647 billion (2013 estimate) Major Importers China 79.3%, South Korea 11%, Republic of the Congo 4.5% (2014) Major Exporters China 54.9%, Algeria 30%, South Korea 16% (2014) Source: (Cia.gov, 2015) North Korea is one of the least open economies that is centrally directed and is faced with chronic problems. There was stagnation in its growth except in 2013-14 when the regime compressed 20 development zones for foreign investors through the initiatives remain at its infancy stage (Cia.gov, 2015). Table 4 Trade Flows by SITC Product Grouping 2014 (European Commission, 2015) Imports Exports Value Mio % Total % Growth Value Mio % Total % Growth Clothing 8 47 -12.9 0 1.3 -14.8 Source: (trade.ec.europa.eu, 2015) North Korea in clothing has shown negative growth in terms of exports and imports. The balance between trade flows and balances has been increasing in negative growth. North Koreas ranking is 161 regarding imports and 183 regarding Exports (trade.ec.europa.eu, 2015). But, the labour force is highly skilled and flexible. PESTEL Analysis of North Korea Political Factors This economy appears to come into sight from a decade of negative growth; its future is risky and certain. North Korea has poor maintenance; the capital stock is beyond repair of underinvestment and on-going systematic problems. The government has allowed informal markets for a wide range of goods, and it lacks in market-based reforms (Park, 2015). Economic Factors North Koreas guidelines for economic policies are on self-reliant national economy, and its priority is consistently on heavy industry. Due to lopsided growth, there has been deepening structural imbalances that resulted in disrepair of agriculture and social overhead capital. Wages are the lowest in the north-eastern Asia in North Korea. Therefore, the tax structure is rigid and amounts to 25% in foreign investment business enterprise (Business in Korea North for Everyone: Practical Information and Contacts, 2012). Social Factors The social factors are worse. North Koreans dont have enough to eat, and that too is susceptible to food crises (Cullinane, 2013). The energy sector has caused serious bottlenecks in the economy. North Koreans refugees live in most torturous and inhumane environment that includes sleep deprivations, kicking and slapping beaten with sticks and rods, etc. (Human Rights Watch, 2012). Technological factors North Korea is an enigma but access to the internet is limited to few Government officials and scientists and its still not open for general crowd and has only 1,204 IP addresses in use (Hughes Albright, 2015). Environmental Factors There have current issues prevailing the economy like water pollution, inadequate supply of drinking water, deforestation, soil erosion and waterborne diseases can affect the employees working (Cia.gov, 2015). Legal Factors The legal system is influenced by communist legal theory and Japanese traditions and is based on Prussian model. The country has not submitted and ICJ jurisdiction declaration. There are no political leaders or groups as such and account for no diplomatic relations with other countries (Cia.gov, 2015). According to international market screening, business with United States will be fruitful but as compared to North Korea, there will be certain hurdles, though their garment industrys quality is made according to government specifications. Marketing Strategy Recommendations To study the basis of two countries, opportunities and threats analysis is done among the countries to choose amongst them or to choose both. After analysing the apparel retail industry in its current state, the recommendations can be made into Porters five forces. United States and North Korea Comparison A country like United States will have the threat of new entrants as many end up selling their traditional clothes in traditional stores. Also, it is not so difficult for US but difficult for North Korea to develop a company online and sell women apparels. However, online stores mainly focus products from UK and US only (Valkjrvi and You, 2012). Bargaining Power of Supplies was found to be medium as UK here wants to establish its business in United States where the production costs are high. And the same cannot be said for North Korea as its production costs are minimal rather low. The threat of substitute products and services were found to be high as many stores provide their culture-specific clothes. Although when a company provides products that are specified by customers in stores, the substitutes tend to rise. In case of North Korea, the threat is medium as its gives good product quality and fabric design with accessories. The bargaining power of buyers is high in countries like United States and United Kingdom as the customers are aware of the production costs (Valkjrvi and You, 2012), and other substitutes. The customers want the product at a low price as the customer is price sensitive. However, in North Korea, the prices are low as people are not that well aware. At last, the rivalry among competitors is seen as high because several companies are providing with products and low prices whereas in case of North Korea its low. Recommendations There is a need to expand the use of internet as the key marketing tool using website update, e-newsletters and e-blasts, social media, etc. in both the countries regarding JJ Company. The public Relations strategy needs to be expanded significantly with help of regular press and media assistance, special events promoting the brand especially in North Korea. The need for developing targeted sales activities in support with the brand. The main recommendation can be the highly strategic advertising program in both the countries for proper awareness in both the countries. The important recommendation would be to develop a comprehensive country-wide wayfinding cultural specific system (County, 2010). Strategic Marketing Policies The strategic marketing policies in case of JJ Company should have a low cost retailer or different products in a way that it values its customers in all prospects that they only have to pay premium price and not more than that. It implements and focuses a generic strategy that concentrates on a broader segment of market in United States and North Korea. BCG Matrix will help in analysing the strategy development of the apparel industry (UKEssays, 2015). Source: (Gordanacolovic.blogspot.in, 2015) After looking at the BCG matrix, marketing mix policies can be done for more appropriate results. The 7Ps marketing Mix is given by the figure below. Figure 2 Product Promotion Marketing Mix Product- The product is clothing with unique fabric, design and quality. The product has an upper hand on any other product because its cultural specific and is available with wide range of items for women giving them a complete package for shopping. Place- The product will be sold online shopping websites of EBay and Amazon, and the two retail shops will be open in the two countries- United States and North Korea, one in each country. The manufacturers will be used in respective countries with their hands of fabric as they know the customer specifications. Price- The price will be decided after viewing all prices such as wholesale price, discount price, retail price and competitors price. The price will be kept at reasonable rates for the people to buy both in North Korea and United States. Promotion- The promotion will be done using advertising online, hoardings, user trials of exchange policy, no shipping charges on online mailing and competitive promotional criteria with sizeable promotion in locality and majorly in universities to attract college goers. People- The target customers are women between 15-29 years of age who are either studying or working and have a genuine taste for casual wear according to the contemporary fashion styles like skirts in North Korea and Sweatshirts, jeans and tee shirts in United States. The business staff will be operated by hiring labour force that is highly skilled and hard working in both the respective countries. The wages paid will be adequate in United States, but the wages given to North Koreans will be slightly more than the existing wages. Physical Evidence- The most important part is the comfort provided by these culturally specific trendy clothes. Later factors like display of clothes on hoardings, word of mouth publicity will be more than enough to start a revive and gaining customer loyalty. Process- The process of providing goods and services to guarantee that process is easy and simple and provides feedback for the service provided by the retail store or online shopping (Fashioncapital.co.uk, 2015). Conclusion The global marketing plan can be summarised by keeping in view the two countries that will help in expanding the company. The business development has been undertaken by studying the countries and recognising the strengths and weaknesses of the market in those countries and applying strategies and getting the best out of the market. The two countries- United States and North Korea belong to different income groups of economy and with different market structures and government policies operating. JJ Company has to keep its strategy broadened and acceptable in both the situation in the view to diversifying. References antiventurecapital.com, (2015). Sample Strategic Business Plan Pipedream.com. 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